By Joe Segura Staff Writer

10/29/2011 08:20:55 PM PDT

LONG BEACH - Robert Salamon and son Ben are busy packing these days.

They're closing a family-operated store - Fishermen's Hardware Fishing Tackle - that's been anchored at 2801 E. Anaheim St. for nearly 25 years, nestled against the west side of Joe Jost's, a popular beer and hot dog bar.

It's one of the last tackle shops in Long Beach.

Robert Salamon has been renting and operating the tackle business.

Now, it's time to close up the tackle box, and the shop, and until Nov. 14, all merchandise items are on sale with a 50 percent discount.

Ben Salamon, the manager, said the area's demographics have changed, becoming less affluent.

"Fishing is a luxury sport," he said. "And the entertainment dollar is shrinking."

The rent for the 3,100-square-foot location has jumped at a time when business is slow, he said.

"We're not making money," Salamon the younger added. "We're pounding our heads against the wall."

Still the liquidation foot traffic has been brisk.

But Robert Salamon said the closure is a consolidation of the business, not the end of it.

Fishing enthusiasts, he said, will still be able to fish for new tackle and poles at the Sav-On Tackle shop, 9917 Orr And Day Road, Santa Fe Springs, and they can be reached at 562-864-2911.

The Santa Fe Springs location draws in a larger number of sportsmen than the Long Beach site, and it benefits from the strategic location by the Santa Ana (5) and the San Gabriel (605) freeways, according to Robert Salamon.

Maynard Poynter, of Huntington Beach, made a Long Beach stop last week, buying dozens of lures, and he said he had just learned of the pending closure.

"I come here all the time," he said.

November 1, 2011

In a unanimous decision, on November 1st, the Long Beach City Council renewed the East Anaheim Street Business Alliance Business Improvement District.

At the November 1st meeting at City Hall, Councilmember Patrick O’Donnell, a longtime supporter and friend of EASBA, took the time to personally congratulate the EASBA Board and thanked them for their hard work and dedication to the local business community.

EASBA President, Rod Wilson, stated, “What this means is that the City of Long Beach has renewed their faith in us and recognized the hard work and many great projects we have initiated to improve the business climate along East Anaheim Street.” Wilson added, “On behalf of EASBA, I would like to thank the Council and dedicated City staff members for all their support over the past years. Without them, this Business Improvement District would not have become a reality.”

The East Anaheim Street Business Alliance is multi-faceted economic, business, and community development organization representing over 500 businesses. As an official Business Improvement District, its primary mission is to provide a unified voice for local businesses, while creating a more energetic community and prosperous economy along the historic East Anaheim Street corridor of Long Beach.

Our Mission:

  • To promote the common business interest of all merchants, property owners and professionals doing business in the East Anaheim Street business area.
  • To facilitate the exchange of business information and encourage cooperation between all businesses along East Anaheim Street.
  • To promote the highest business standards.
  • To market, conduct public relations and develop/sponsor such activities as will advance these objectives.

EASBA holds regular monthly meetings at noon on the fourth Tuesday of every month at the Long Beach Playhouse, 5021 E. Anaheim Street in Long Beach. Please join us for an outstanding lunch catered by Moon Dance Catering, great guest speakers, and stimulating conversation about current economic and political issues in Long Beach today. For more information please go to or contact us at 562-494-3800/This email address is being protected from spambots. You need JavaScript enabled to view it..

by Allison Jean Eaton

The East Anaheim Street Business Alliance has announced that Long Beach Police Chief Jim McDonnell will serve as the featured speaker during the business alliance's regular business meeting next Tuesday.

“We are excited to have Chief McDonnell address our growing business improvement district,” said Rod Wilson, EASBA president. “The positive changes the chief has brought to our city in such a short period of time is quite impressive and is a testament to his vast experience and outstanding leadership ability.”

McDonnell will provide an overview of the Long beach Police Department and explain how the department is being affected by the city's financial woes, the alliance's Ken Fisher said.

Appointed as the 25th chief of police for the Long Beach Police Department in February 2010, McDonnell is responsible for a department with a $200 million annual budget consisting of 1,500 employees.

November 4, 2011

The East Anaheim Street Business Alliance (EASBA) has contracted with the Conservation Corps of Long Beach for weekly cleanup of the Business District.

On Thursday, November 3rd, the Conservation Corps of Long Beach (CCLB) began their weekly cleanup of the business corridor; which includes not only E. Anaheim Street but the Los Altos Plaza area, parts of PCH and numerous side streets.

The hard working Conservation Corps crew has been tasked with the removal of all trash and debris from sidewalks and gutters. The CCLB crew will also sweep gutters, cleaning out tree wells, pull weeds from tree wells and sidewalks when needed and collect recyclables that will be separated for recycling.

“This is a great day for the business owners and residents of East Long Beach”, stated EASBA President, Rod Wilson. “We are confident that as a result of this ongoing cleanup project the District will see an increase in retail traffic and an overall pride in ownership.” Wilson added.

This beautification project was one of the top responses EASBA received on our Business Owner Surveys so keep an eye out for the hard working CCLB crew, and the “EASBA” logo truck, each and every Thursday as they work their way from Junipero to PCH.

About the Conservation Corps of Long Beach:

The Conservation Corps of Long Beach is a nonprofit, certified local conservation corps, one of 12 certified local conservation corps in California. Established in 1987, the CCLB is a nonprofit charitable organization governed by a volunteer Board of Directors. For each of the last 23 years, the CCLB has hired more than 200 at-risk youth each year from the area served by the Greater Long Beach Workforce Development Board to work on projects developed by the CCLB for local cities, county agencies, and other nonprofit agencies in the greater Long Beach area.

For more information please go to or contact us at 562-494-3800/This email address is being protected from spambots. You need JavaScript enabled to view it..

"Long Beach - Many Unique Neighborhoods, One Great City!"

From the Office of the City Manager
News Release

The Second+PCH development project Recirculated Draft Environmental Impact Report (EIR) is now available for public review. The Recirculated Draft EIR circulation period ends on Monday, April 25, 2011.

The proposed project is a mixed-use development with retail, residential, hotel, restaurant, and entertainment uses. Specifically, the development would include up to 191,475 square feet of retail uses, 325 residential units, a 100-room hotel with 3,510 square feet of meeting space and 4,368 square feet of restaurant space, 21,092 square feet of non-hotel restaurant space, a 99-seat theater, a 4,175-square-foot marine/science learning center, and associated landscaping and open space. Buildings would generally range from two to six stories in height, with one residential tower reaching a maximum of 12 stories (approximately 150 feet). Additionally, the project would develop Marina View Lane, a new roadway that would bisect the southern portion of the project site. On-site parking would be provided via structured parking including one subterranean parking level roughly covering the boundaries of the project site, as well as one at-grade level and one above-grade level, both of which would be limited to the southern end of the project site, for a total of 1,440 on-site parking spaces.