April 11, 2011

For Immediate Release

Contact: Rod Wilson,

East Anaheim Street Business Alliance, 562-494-3800

East Anaheim Street Business Alliance installing new light pole banners to promote business district and celebrate historic Zaferia Village

Long Beach, CA – The East Anaheim Street Business Alliance (EASBA) will be celebrating the installation of new light pole banners promoting the East Anaheim Street business corridor and its roots in the historic Zaferia Village of Long Beach on Wednesday, April 13, 2011 at 12:00 Noon.

Long Beach City Council member Patrick O’Donnell will be in attendance along with many business owners and members of the EASBA Board of Directors. The public and media are encouraged to attend.

The banners, which will be installed along East Anaheim Street from Pacific Coast Highway to Junipero Avenue, will encourage the public to “Stop Shop and Dine” in the district while celebrating the historic Zaferia Village, a significant part of the vibrant East Anaheim Street corridor.

References to Zaferia date back as early as 1904 as the Pacific Electric Railway was being built. By 1913, Zaferia Village was a small but growing community with direct rail access to Los Angeles, downtown Long Beach and the cities of Seal Beach, Sunset Beach, Huntington Beach and Newport Beach.

What: The East Anaheim Street Business Alliance will unveil its new “Zaferia” light pole banners as part of an ongoing promotional effort for the dynamic East Anaheim Street business district featuring a wide range of dining, shopping and professional services offerings.

When: Wednesday, April 13, 2011 at 12:00 Noon

Where: Omega Burger Parking Lot at 2641 E. Anaheim Street (NW Corner of Ohio and E. Anaheim)

Who: The East Anaheim Street Business Alliance is a business improvement district representing the interests of nearly 600 businesses and providing a number of self-financed services aimed at making East Anaheim Street a more attractive and vibrant business corridor.

“These banners are another part of our effort to encourage the public to explore the many great restaurants, shops and professional services on Anaheim Street in Long Beach, which happens to be one of the busiest streets in the city,” said EASBA president Rod Wilson.

“Zaferia Village has a pretty fascinating history dating back more than a century,” added Ken Buck, owner of the famed Joe Jost’s and EASBA Treasurer. “We think the banners will be a great reminder of its storied past and our exciting future.”

by Allison Jean Eaton

April 12, 2011

http://www.lbpost.com/news/allison/11440

A group representing the interests of businesses and shop owners whose storefronts are situated along East Anaheim Street is installing a new string of light pole banners to spruce up the corridor while promoting its array of offerings and celebrating its roots.

The East Anaheim Street Business Alliance has been busy installing the new banners between Pacific Coast Highway and Junipero Avenue. They encourage visitors and residents alike to "Stop, Shop and Dine" in the business district.

"These banners are another part of our effort to encourage the public to explore the many great restaurants, shops and professional services on Anaheim Street in Long Beach, which happens to be one of the busiest streets in the city," said EASBA President Rod Wilson in a prepared statement.

The banners also pay homage to the historic Zaferia Village, the name of an early 1900s settlement located in the vicinity of what is today the Anaheim thoroughfare.

According to information provided by the EASBA, references to Zaferia date back as early as 1904, when the Pacific Electric Railway was being built. By 1913, Zaferia was a small but growing community with direct rail access to Los Angeles, downtown Long Beach and the cities of Seal Beach, Sunset Beach, Huntington Beach and Newport Beach.

Old Zaferia Way, a short street in the neighborhood bounded by PCH, Temple Avenue, Anaheim and Junipero, is a testament to the former village, and many in Long Beach refer to the neighborhood itself as Zaferia. Even an apartment complex, Zaferia Apartments, located there bears the former settlement's name.

"Zaferia Village has a pretty fascinating history dating back more than a century," said EASBA Treasurer Ken Buck, owner of the famed Joe Jost's, in a prepared statement. "We think the banners will be a great reminder of its storied past and our exciting future."

A banner installation celebration is planned for Wednesday at noon in the parking lot at Omega Burger, 2641 E. Anaheim (on the northwest corner of Ohio Avenue and Anaheim). Councilman Patrick O'Donnell, in whose Fourth District the corridor is located, is expected to attend, as are many of EASBA's members and board of directors. The public is invited, as well.

by Sander Wolff

05.05.11

Includes video: http://www.lbpost.com/news/sander/11578

Local businesses in the Zaferia-South Design District, located in Long Beach on Coronado Avenue just north of Anaheim Street, have teamed up to create a weekly gourmet food truck gathering called Lunch Truck It.

The first of these gatherings took place on Wednesday, May 4, included five popular food vendors and drew a huge crowd of curious foodies.

Here, Carl Dene, owner of Vision Design Studio, speaks about the ZaSo Design District, and the effort to bring food trucks there. Jaquleen Larson, a creative strategist for Vision Design Studio, speaks about the efforts of the Food Truck Task Force, which did extensive research and testing before selecting participants for the 12-week test run.

April 13, 2011

Dear Friends:

We had good weather and a great turnout for our Light Pole Banner commemoration on Wednesday afternoon.

We have received nothing but positive responses regarding the colorful light pole banners which have been installed along East Anaheim Street from Pacific Coast Highway to Junipero Avenue, encourage the public to “Stop Shop and Dine” in the district while celebrating the historic Zaferia Village, a significant part of the vibrant East Anaheim Street corridor.

The EASBA Board of Directors would like to thank Bridget Sramek from Councilmember O’Donnell’s office, Tim Patton from Assemblymember Lowenthal’s office and Commander Lopez, from the Long Beach Police Department for their participation in the event. There were many business owners and members of the media in attendance as well.

We would also like to thank Gust Katsivalis and his helpful crew at Omega Burger (2641 E. Anaheim Street) allowing us to use their parking lot for the event where we enjoyed a good meal afterwards.

We hope to see you at our next meeting on Tuesday, April 26th (12 noon at the Long Beach Playhouse) when our guest speaker will be F. King Alexander, the President of California State University, Long Beach.

Be sure to check our website www.EASBA.com for all the latest news and updates. In the meantime, keep your eyes open for the ongoing sidewalk cleaning project.

Thank you for your time and your ongoing support.

Sincerely,

Rod Wilson, President

Pacific Research & Strategies, Inc.

Lee Vieira, Vice President

The Mortgage Planning Group

Ken Buck, Treasurer

Joe Jost's

Lorie Stack, Secretary

Farmers & Merchants Bank

Renee Kim

Cookies by Design

Jan Ward

General Contractor

Carl Dene

Vision Design Studio

by Allison Jean Eaton

06.08.11

http://www.lbpost.com/news/allison/11777

Mayor Bob Foster pedals his way along Atlantic Avenue with Councilwoman Rae Gabelich trailing at a distance, in Bixby Knolls last week to celebrate the launch of Long Beach's Bicycle-Friendly Business District program. Bixby Knolls is one of four local business districts participating in the two-year pilot-project. Photo courtesy of Bike Long Beach.

2:30pm | City officials said that more than 60 Long Beach businesses have signed on to a new program the city recently launched to fall in line with its goal of being the most bicycle-friendly city in America while promoting patronage at local businesses.

The two-year pilot program has been dubbed the Long Beach Bicycle-Friendly Business Districts program and was officially launched on June 1 in four of the city's prominent business districts: Bixby Knolls, the East Village Arts District, Fourth Street's Retro Row and Cambodia Town along Anaheim Street, according to information provided by City Hall spokesman Edward Kamlan.

The city is providing free bicycles and cycling gear for participating local businesses in those areas to use for short trips, such as local deliveries and post-office and bank runs. In exchange, the businesses have agreed to provide discounts each week to cyclists on "Bike Saturdays," according to the information provided by Kamlan.

The program is part of City Hall's comprehensive Bicycle Master Plan to improve cycling infrastructure citywide. Not only does it encourage both consumers and the business community to use bikes for short trips, but it also serves as a shot in the arm to the shop owners in the participating business districts by providing residents with an incentive to shop and dine locally.

A list of participating businesses can be viewed by clicking here, or cyclists out and about can identify which shops and eateries are offering discounts by looking for the decal at right somewhere on the premises.

Mayor Bob Foster said in a prepared statement that the program is a "win-win for the whole city."

Bike-Friendly Business Districts encourage merchants to use bicycles for their deliveries and errands and encourage residents to ride their bikes to shop and dine locally," Foster said in the prepared statement. "They promote personal health for residents and financial health for businesses as they attract more customers and more sales.”

April Economides, the project manager at City Hall overseeing the program, told KCET TV Channel 28 that the districts selected to participate in the experimental program are areas in which biking is not as popular as in others, more affluent areas of the community like Belmont Shore, where bicycling is already a popular mode of transportation.

Eighth District Councilwoman Rae Gabelich, in whose district Bixby Knolls is located, said in a statement that bicycling is an "integral part of local economic development."

“Bicycling encourages us to shop and dine locally, minimizes traffic and parking issues, reduces pollution, is often faster, always cheaper, and certainly less of a hassle than driving, and is healthy and fun,” Gabelich said.

The new venture is not costing the city a dime. Instead, City Hall has secured funding for the program through the Los Angeles County Department of Health and Human Services' RENEW initiative (RENEW stands for Renew Environments for Nutrition, Exercise and Wellness), which aims to better the health of residents countywide.

KCET reports that each district will soon begin holding monthly bike-friendly events similar to the already established First Fridays events in Bixby Knolls. Additionally, the city reportedly plans to promote the program by staging a couple of events during which attendees will receive free bike repairs and be able to purchase discounted bicycles from local merchants this summer as well as in the fall.