By Joe Segura Staff Writer

10/29/2011 08:20:55 PM PDT

LONG BEACH - Robert Salamon and son Ben are busy packing these days.

They're closing a family-operated store - Fishermen's Hardware Fishing Tackle - that's been anchored at 2801 E. Anaheim St. for nearly 25 years, nestled against the west side of Joe Jost's, a popular beer and hot dog bar.

It's one of the last tackle shops in Long Beach.

Robert Salamon has been renting and operating the tackle business.

Now, it's time to close up the tackle box, and the shop, and until Nov. 14, all merchandise items are on sale with a 50 percent discount.

Ben Salamon, the manager, said the area's demographics have changed, becoming less affluent.

"Fishing is a luxury sport," he said. "And the entertainment dollar is shrinking."

The rent for the 3,100-square-foot location has jumped at a time when business is slow, he said.

"We're not making money," Salamon the younger added. "We're pounding our heads against the wall."

Still the liquidation foot traffic has been brisk.

But Robert Salamon said the closure is a consolidation of the business, not the end of it.

Fishing enthusiasts, he said, will still be able to fish for new tackle and poles at the Sav-On Tackle shop, 9917 Orr And Day Road, Santa Fe Springs, and they can be reached at 562-864-2911.

The Santa Fe Springs location draws in a larger number of sportsmen than the Long Beach site, and it benefits from the strategic location by the Santa Ana (5) and the San Gabriel (605) freeways, according to Robert Salamon.

Maynard Poynter, of Huntington Beach, made a Long Beach stop last week, buying dozens of lures, and he said he had just learned of the pending closure.

"I come here all the time," he said.